是什么驱使消费者去伦敦的庄园？

As reported in our2022 Mid-Year Outlook自今年年初以来，英国的零售足迹一直稳定增长，但仍低于大大群落水平，为-9％。伦敦的伟大庄园是该市一些最具吸引力，最独特的社区，并且在吸引消费者方面领导了这一指控。CBRE的物业管理专家列出了伦敦的大庄园四种方式将自己定位在比赛之上。

1. One landlord, one vision

伦敦的大多数庄园都受益于拥有单个房东，这给出了更大的灵活性和控制权，通常意味着您可以解决资产和周围公共领域的不断变化的要求，适应占用者的需求和客户所需的需求。这种灵活性还意味着当单元空置时，用弹出式或艺术展示填充空间是一个容易得多的过程，以避免任何长期的空地。

One Landlord can also help to create a sense of community, with all stakeholders working together to attract more visitors. Estate-wide events are easier to arrange and are a fantastic way to increase footfall. This single vision also benefits the tenant mix, allowing for a thought-out approach, with brands and operators that complement each other, and the right balance when it comes to their offering. This in turn encourages footfall and spending, allowing occupiers to prosper.

2. Balancing the brands

Estates put a lot of consideration into tailoring their occupiers to feature staple global brands, alongside smaller emerging brands. With a variety of unit sizes, adaptable portfolios, a mix of uses, competitive rental levels and flexible lease lengths, Estates are well geared to be able to support emerging brands or brands that are taking their first step into occupying a physical retail space. It is often these newer brands that draw in the customer, wanting to be the first to experience the store or to see the new products in the flesh as opposed to online.

3. 24小时的客户

将办公室和住宅占用者组合在一起的混合用途庄园，确保房地产内的零售，食品和饮料以及休闲经营者也受益于24小时的客户需求。结果，这意味着需要全天候的客户服务和安全性，这是庄园正在付出越来越多的精力。庄园将其提升到一个新的水平，为所有现场人员提供了重大培训，为庄园创建了大使，以鼓励他们与所有居住者，居民和客户互动，以创造独特的客户体验。

庄园也是社区，人们与当地学校一起生活和工作。它使这些地区对旅游业的依赖程度降低了，我们看到这非常有益，尤其是在整个大流行中。

4.行人

We were already seeing an increased pedestrianisation pre the Covid-19 pandemic, but this is a trend that has not slowed down. Car-free streets improve the customer experience, making the area feel safer and physically more attractive. It allows for restaurants to utilise outdoor space, which in turn creates a vibrant atmosphere, a place where consumers want to come. With cars off the streets, this allows for more public benches, and places for local workers to take a break, increasing dwell time in the area and providing further opportunity for pop-up outlets to bring more diversity to the Estate. Investing more into maintenance, improving buildings, and adapting them to consumer needs goes further to turning the Estates into destinations the public wants to visit time and again.

Contact us to find out how ourProperty Management团队可以使您的财产受益。